Home » Profitable Customers: How to Identify, Develop and Keep Them by Charles Wilson
Profitable Customers: How to Identify, Develop and Keep Them Charles Wilson

Profitable Customers: How to Identify, Develop and Keep Them

Charles Wilson

Published December 1st 1998
ISBN : 9780749428259
Paperback
224 pages
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 About the Book 

More than just another customer care book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. It focuses on a unique approach to managing the customer base - the importance ofMoreMore than just another customer care book, this book will help companies to maximize their profits, by learning how to identify their most profitable customers. It focuses on a unique approach to managing the customer base - the importance of decision-making by managers, rather than sales and customer service staff. This updated edition gives examples of new technology for dealing with the customer base, examines the routes to reducing the costs of serving customers and identifies how to develop successful customer-supplier relationships.